Behind the Scenes: Snorri Bros and Tom Brady for UGG

6M Magazine created a short behind the scenes with M&C Saatchi for UGG’s “Steps,” which first aired during ESPN’s Monday Night Football (no big deal, just 14 million viewers). Creative Director James Bray explains the idea behind using the Snorricam while Tom Brady tries to convince us how comfortable UGGs for men really are. The track? That’s Mos Def.