New Work: Amit Mehta’s “Burger Man” for Activision

A star has been born in TBWA\Chiat\Day’s campaign for Call of Duty: Black Ops. The burger flipper, who was seen double-fisting the handguns at the end of last year’s “There’s a soldier in all of us” promo, (starring Kobe Bryant and Jimmy Kimmel), gets his own close-up. Burger Man will also cameo in the game’s new “Escalation” map pack trailer.  Read more about the campaign at Adweek.